EPI
Friday, December 11, 2015
Friday, December 4, 2015
Week 9: food adventure
One day in the cold strong winds of Europe Phileas Fogg went
off course due to the winds. He landed in France his balloon badly damaged and
his body banged up from the crash. He went to see the farmer of the land where he
had crashed. Luckily the famer said, I can fix your balloon in exchange for
some help around the land. The next morning he awoke to the sound of a tractor
as he made his way down stairs to see the farmer about the help he needed. The
farmer sent him to pick up some hay from the local supply store. On his way to
the supply store a crowed of rude bikers passed him causing all sorts of mayhem.
Arriving at the store he noticed the bikers had parked at the salon across the street and were causing trouble. As he was paying for the farmers supplies the group of bikers came in the store looking for parts and food, while harassing the employees and customers. That was when the Phileas Fogg decided to stand up the people he told the gang to back of and to quit bugging the poor town’s folk. They the leader of the group said yea what are you going to do about it. That was when Fogg sprang into action and started a fight the brawl lasted several minuet’s. once the dust cleared the only man standing was Fogg himself the townsfolks applauded him for he had ran out the vermin that were praying on the small town. Once he had made it to the farm, he stored the hay the farmer invited him to go inside and enjoy a delicious snack to relax. The farmer gave him a croissant filled with cheese he ate it and said this snack is amazing. the next day as he was getting ready to leave the farmer gave him a parting gift on box of croissants filled with cheese and the family recipe to it.
Week 9: 3 great mission statements
Andrews Mission Statement: "Our company strives to unify the world through showcasing international foods and making them accessible for all to enjoy. All humans must eat and therefore, food is a perfect platform for sharing traditions of other cultures amongst each other. By using the finest product and ingredients, we help our customers travel far distances at their own convenience."
I like Andrews mission statement, because is shows that his mission statement cares about about their customers. As well as showing that he cares about feeding all of humanity.
Rachelle's mission statement was great as well due to the fact that it explained in detail of what her company is about.
mayras mission statement
This being my mission statement, I am targeting customers to a try and buy our new exciting product. “Mission states should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace.” Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Page 41. I believe my mission statement is both meaningful and specific that it will push our product in the marketplace.
I like mayras mission statement.
This being my mission statement, I am targeting customers to a try and buy our new exciting product. “Mission states should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace.” Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Page 41. I believe my mission statement is both meaningful and specific that it will push our product in the marketplace.
I like Andrews mission statement, because is shows that his mission statement cares about about their customers. As well as showing that he cares about feeding all of humanity.
Rachelle's mission statement was great as well due to the fact that it explained in detail of what her company is about.
mayras mission statement
This being my mission statement, I am targeting customers to a try and buy our new exciting product. “Mission states should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace.” Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Page 41. I believe my mission statement is both meaningful and specific that it will push our product in the marketplace.
I like mayras mission statement.
This being my mission statement, I am targeting customers to a try and buy our new exciting product. “Mission states should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace.” Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Page 41. I believe my mission statement is both meaningful and specific that it will push our product in the marketplace.
Price
I would price this accordingly for the places that would
want to buy it for example I would sell it to a bar for $2 a bag. As for the
regular market I would sell it for $2 a bag as for the family size I would sell
it for $4 a bag. This will help me earn a profit along with being able to meet
the needs of the buyer. The buyers can even buy in bundles. For example I would
have a shipping deal for bars so if you were to order a crate of 500 bags of
chips which will come out to $1000 but I would sell it to them at $800 so they
can get 100 bags of chips free.
Example: 500x2= 1000
400x2= 800
Saves 200 gets 100 bags of chips free.
Promotion
I would try to use all the styles of promotion from
advertising to free publicity.
·
Advertising: I would use the newspaper and magazines
to promote my product such as telling the customer to come on down and try the
new and exciting flavor of the Phileas new snack.
·
Free samples: I would offer free samples to
customers to show them the taste of Phileas new product, so if they enjoy it, I
can take that opportunity to show them the product and give them a price.
·
Word of mouth: I would start talking to someone
and then hopefully they will tell someone else about the product, so 2 turns
into 4, 4 into 8, 8 into 16 and so forth.
·
Coupons: I would offer coupons that would allow
the customer to get 10-20% off on the product.
·
Special prices: I would also offer special prices
to the people who came to buy the product as long as they have a special promo
code.
·
Free publicity: I would post this on face book
along with other social media sights to help promote this product.
Distribution
I consider myself an inventor first and an entrepreneur
second. In real life, my hero is Thomas Edison. He was a great inventor, but also
an outstanding entrepreneur who was able to sell his inventions to the masses.
He didn't just develop the light bulb; he invented the entire electric grid and
power distribution system.
-Aaron Patzer
The way I’m going to distribute this product is by meeting
with potential buyers. Along with also putting out ad campaigns showing that
our new product will be out soon. We can also create a commercial that will debut
the bag of chips. This will describe the chips in a new fashion so they can fit
in with todays crowed. Hopefully we will be able to land some contracts to distribute
the items to the designated locations. We will start small such the U.S.A as a
testing field since it is known as the melting pot of the world where all kinds
of races or religions mix. If the U.S.A is a success we will begin to
distribute these items to other countries.
Working with lots of old media clients, I've had a front-row
seat on the ascension of new social players and the decline of traditional news
outlets. And it's clear to me that old media has an awful lot to learn from
social media, in particular in five key areas: relevance, distribution,
velocity, monetization, and user experience.
-Ryan Holmes
Subscribe to:
Posts (Atom)