EOC:Week 10 Benefits V. Features

TBE

Week 9: food adventure

One day in the cold strong winds of Europe Phileas Fogg went off course due to the winds. He landed in France his balloon badly damaged and his body banged up from the crash. He went to see the farmer of the land where he had crashed. Luckily the famer said, I can fix your balloon in exchange for some help around the land. The next morning he awoke to the sound of a tractor as he made his way down stairs to see the farmer about the help he needed. The farmer sent him to pick up some hay from the local supply store. On his way to the supply store a crowed of rude bikers passed him causing all sorts of mayhem.

                
Arriving at the store he noticed the bikers had parked at the salon across the street and were causing trouble. As he was paying for the farmers supplies the group of bikers came in the store looking for parts and food, while harassing the employees and customers. That was when the Phileas Fogg decided to stand up the people he told the gang to back of and to quit bugging the poor town’s folk. They the leader of the group said yea what are you going to do about it. That was when Fogg sprang into action and started a fight the brawl lasted several minuet’s. once the dust cleared the only man standing was Fogg himself the townsfolks applauded him for he had ran out the vermin that were praying on the small town. Once he had made it to the farm, he stored the hay the farmer invited him to go inside and enjoy a delicious snack to relax. The farmer gave him a croissant filled with cheese he ate it and said this snack is amazing. the next day as he was getting ready to leave the farmer gave him a parting gift on box of croissants filled with cheese and the family recipe to it.

Week 9: 3 great mission statements

Andrews Mission Statement: "Our company strives to unify the world through showcasing international foods and making them accessible for all to enjoy. All humans must eat and therefore, food is a perfect platform for sharing traditions of other cultures amongst each other. By using the finest product and ingredients, we help our customers travel far distances at their own convenience."

I like Andrews mission statement, because is shows that his mission statement cares about about their customers. As well as showing that he cares about feeding all of humanity.

Rachelle's mission statement was great as well due to the fact that it explained in detail of what her company is about.

mayras mission statement
This being my mission statement, I am targeting customers to a try and buy our new exciting product. “Mission states should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace.” Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Page 41. I believe my mission statement is both meaningful and specific that it will push our product in the marketplace.

I like mayras mission statement.
This being my mission statement, I am targeting customers to a try and buy our new exciting product. “Mission states should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace.” Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Page 41. I believe my mission statement is both meaningful and specific that it will push our product in the marketplace.

Implementation, Evaluation, and Control

TBE

Price

I would price this accordingly for the places that would want to buy it for example I would sell it to a bar for $2 a bag. As for the regular market I would sell it for $2 a bag as for the family size I would sell it for $4 a bag. This will help me earn a profit along with being able to meet the needs of the buyer. The buyers can even buy in bundles. For example I would have a shipping deal for bars so if you were to order a crate of 500 bags of chips which will come out to $1000 but I would sell it to them at $800 so they can get 100 bags of chips free.

Example: 500x2= 1000

                   400x2= 800

Saves 200 gets 100 bags of chips free.

The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand.

-Vince Lombardi

The individual has always had to struggle to keep from being overwhelmed by the tribe. If you try it, you will be lonely often, and sometimes frightened. But no price is too high to pay for the privilege of owning yourself.

-Friedrich Nietzsche

Promotion

I would try to use all the styles of promotion from advertising to free publicity.

·         Advertising: I would use the newspaper and magazines to promote my product such as telling the customer to come on down and try the new and exciting flavor of the Phileas new snack.

·         Free samples: I would offer free samples to customers to show them the taste of Phileas new product, so if they enjoy it, I can take that opportunity to show them the product and give them a price.

·         Word of mouth: I would start talking to someone and then hopefully they will tell someone else about the product, so 2 turns into 4, 4 into 8, 8 into 16 and so forth.

·         Coupons: I would offer coupons that would allow the customer to get 10-20% off on the product.

·         Special prices: I would also offer special prices to the people who came to buy the product as long as they have a special promo code.

·         Free publicity: I would post this on face book along with other social media sights to help promote this product.

If saving money is wrong, I don't want to be right!

-William Shatner

Good health is not something we can buy. However, it can be an extremely valuable savings account.

-Anne Wilson Schaef

Distribution

I consider myself an inventor first and an entrepreneur second. In real life, my hero is Thomas Edison. He was a great inventor, but also an outstanding entrepreneur who was able to sell his inventions to the masses. He didn't just develop the light bulb; he invented the entire electric grid and power distribution system.

-Aaron Patzer

The way I’m going to distribute this product is by meeting with potential buyers. Along with also putting out ad campaigns showing that our new product will be out soon. We can also create a commercial that will debut the bag of chips. This will describe the chips in a new fashion so they can fit in with todays crowed. Hopefully we will be able to land some contracts to distribute the items to the designated locations. We will start small such the U.S.A as a testing field since it is known as the melting pot of the world where all kinds of races or religions mix. If the U.S.A is a success we will begin to distribute these items to other countries.

Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience.

-Ryan Holmes

Product

Our product is a delicious bag of crispy and cheesy croissants. That every bite is an exploration into another world. With every bite your taste buds take a trip around the world, just like Phileas Fogg did when he went around the world in 80 days.

“One single supporter remained faithful to him: an old paralytic, Lord Albermarle. The noble lord, confined to his armchair, would have given his whole fortune to be able to travel around the world, in ten years even; and he bet four thousand pounds on Phileas Fogg.” 
― Jules Verne, Around the World in 80 Days

“I see that it is by no means useless to travel, if a man wants to see something new.” 
― Jules Verne, Around the World in 80 Days

These quotes can show you what kind of character the movie was and Phileas Fogg was. It’s true that every man wants to travel the world. To be able to see the different places, and experience new things. Along with being able to see the heritage of the different countries.

Target Market Strategy

The target market in this case is people in bars and pubs were they are able to grab a drink a quick bite to eat. This snack is designed so 1-2 people can enjoy together and have a lovely conversation. The snack is designed to eliminate social awkwardness in a social environment. The basic way to say this is that the snack gives you the courage to walk up to the special someone ad strike up a conversation. Even though most of our generation is socially awkward and afraid we can hope to fill this gap but introducing it in a bar scene.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

-Peter Drucker

Situation or SWOT Analysis

SWOT ANALYSIS

v  Strengths: The strengths of our company is that we are able to reach to the public in a different way along with being able to show how much we care about customer service and about charity.

v  A hero is an ordinary individual who finds the strength to persevere and endure in spite of overwhelming obstacles.

-Christopher Reeve

v  Weakness: The Company has no known issues other than getting the word out about our product and our cause. So for now the company will be driving in the dark.

v  Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.

-Thomas A. Edison

v  Opportunities: Our opportunities is that we will be able to express ourselves since we are in an era where self-expression in any form is mainly accepted. Especially since now there is no gender roles or sex roles everyone treats one another as equal.

v  If opportunity doesn't knock, build a door.

-Milton Berle

v  Threats the main threat our company may have is the economy and rival companies wanting to steal our recipes with spies or other forms (buying us out).

v  Injustice anywhere is a threat to justice everywhere.

-Martin Luther King, Jr.

Objectives

The objective of my product is to promote the amazing story and background of Phileas Fogg can be proud of. For every bag of Phileas Fogg a dollar goes to charity. This will help support veterans and create great marketing for the bars that carry our product along with anyone who is seen with our product.

“No one has ever become poor by giving.” 
― Anne Frank,

Where there is charity and wisdom, there is neither fear nor ignorance.

 Francis of Assisi

The company will send $1 to charity for every bag of chips sold, the charity will go to helping veterans who are disabled. This will show how we love and respect our troops as well as how we all must have the heart to donate and help out those who need it the most.

you haven't got any charity in your heart, you have the worst kind of heart trouble.

-Bob Hope

Business Mission Statement

tbe

My business mission statement is about the company Phileas Fogg.

Our company strives for diversity and opportunity along with supplying great customer service with the people of the world. Our snacks have an adventure in every bite.

Pitch

Our final assignment has to do with a snack that use to be extremely popular back in the 1980s. The snack was known as Phileas Fogg, it was a well-known as an exotic snack. It even came with a letter from Phileas Fogg himself explaining his adventures of whichever country the snack is based from. His story is well know from the movie of around the world in 80 days. He played this movie with a very famous Latino actor known as Cantiflas. This movie till this day draws much attention even to the young Latino crowd