Target Market Strategy

The target market in this case is people in bars and pubs were they are able to grab a drink a quick bite to eat. This snack is designed so 1-2 people can enjoy together and have a lovely conversation. The snack is designed to eliminate social awkwardness in a social environment. The basic way to say this is that the snack gives you the courage to walk up to the special someone ad strike up a conversation. Even though most of our generation is socially awkward and afraid we can hope to fill this gap but introducing it in a bar scene.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

-Peter Drucker